Acumen — Decision Intelligence for the Human Layer of Enterprise Decisions

What Acumen does

Acumen is a decision intelligence platform that helps enterprise leaders model how customers, executives, regulators and internal stakeholders will respond — at the speed enterprise decisions actually move. Synthetic respondents and AI personas are grounded in your existing traditional research, calibrated against real-world category data, and reported with per-project fidelity scores.

Built for enterprise verticals

• Pharma — HCP, patient and payer simulations
• Life Sciences — researcher, lab buyer and biotech personas
• Financial Services — banking, fintech and wealth personas
• Travel & Hospitality — leisure, business and loyalty travelers

How Acumen calibrates

Acumen uses a two-layer calibration architecture. The first layer grounds synthetic personas in your traditional research — proprietary panels, prior studies, behavioral data and category signals. The second layer benchmarks model outputs against external real-world data, including syndicated industry research, regulatory filings and category behavior. Read the full methodology.

Compare Acumen

• Acumen vs Evidenza — decision intelligence vs synthetic research
• Acumen vs Synthetic Users — decision intelligence vs UX research AI
• Synthetic research alternatives — buyer's guide

Insights

Field notes, methodology and briefings on synthetic research, AI personas and decision intelligence. Browse the Insights hub →